Beim socialmediaexaminer.com geht es um die Königsdisziplin Content und Geschichten. Und um die Frage, wie man durchgängig werthaltige Postings bringen kann, um die richtigen Leser anzuziehen und zu “binden”.
“Improving engagement on your blog is just one part of your content strategy, but I’d say it’s the MOST crucial—because you can then use your blog as a hub, driving traffic to and from your social media streams, email list and even YouTube channel.
Remember, the best blogs aren’t necessarily the best written, or the ones with the newest ideas. They’re not necessarily the shortest. (We can’t all be Seth Godin!) But they DO share one thing in common: meeting, and often exceeding, the expectations of content-hungry readers—who are happy to devour, share and come back for more.
Now it’s your turn. What do you think? What ONE piece of advice would you give a friend to help take his/her blog to the next level? Share your thoughts and comments in the box below!”