„A brand is a small town that never sleeps“

The Seven Rules of the Chief Meaning Officer on design mind

Tim Leberecht von frog design hat Regeln für den „chief meaning officer“ im Social Web von heute formuliert. In seinem lesenswerten EssayHow the new social power of marketing can transform business“ spricht er sie aus.

„A brand is a small town that never sleeps. It is open to (almost) everyone, it is vibrant, and it is made of and by people who are willing to connect in pursuit of either utilitarian value or a common cause — or both. It is composed of myriad social networks, micro-communities that communicate 24/7. Companies that embrace this new continuum and act as “brand urbanites” will easily adapt to the new digital arena.“

Seven Rules of the „Chief Meaning Officer“:
1. Listen and converse (and converge)
2. Atomize your brand
3. Activate your customers
4. Think and act like a media company
5. Give more than you take
6. Be the change
7. Be yourself

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