Martin Giles, US Technology-Korrespondent, spricht im Economist-Interview über den Umgang mit Twitter and Facebook und über Geschäftsmodelle der Social-Networks. Über die Art, wie sich Menschen heute Network-Seiten zu eigen machen, wie sie Netzwerk-Effekte mit Nutzen befeuern. Und über die kritische Masse, die Skalierbarkeit der Präsenz, die sich weiterentwickelnde Technik und die Bereitschaft der User, Zugang zu Nutzwertigem zu schaffen . Giles: “The Internet ist not even magic, it is challenging”. Siehe auch den Economist-Artikel “A world of connections” über eine neue Social Networking-Studie, an der Martin Giles mitwirkte.
“Social-networking sites’ impressive growth has attracted much attention because the sites have made people’s personal relationships more visible and quantifiable than ever before. They have also become important vehicles for news and channels of influence. Twitter regularly scores headlines with its real-time updates on events like the Mumbai terrorist attacks and on the activities of its high-profile users, who include rap stars, writers and royalty. And both Twitter and Facebook played a starring role in the online campaign strategy that helped sweep Barack Obama to victory in the presidential race …”
“All this shows just how far online communities have come. Until the mid-1990s they were largely ghettos for geeks who hid behind online aliases. Thanks to easy-to-use interfaces and fine-grained privacy controls, social networks have been transformed into vast public spaces where millions of people now feel comfortable using their real identities online. ComScore, a market-research firm, reckons that last October big social-networking sites received over 800m visitors. “The social networks’ greatest achievement has been to bring humanity into a place that was once cold and technological,” says Charlene Li of the Altimeter Group, a consulting firm.”