„Fans are nice but engagement is king in social media“

Gut getroffen bei engagesciences.com. Die Fanzahlen sind irrelevant. Es geht um ENGAGEMENT.

„So how is engagement driven? Simply put, by giving fans what they want, a blend of content, promotions, competitions, exclusives, opportunities to have their say. This list goes on. And by giving it to them frequently, in bite sized chunks. It’s that simple. So rather than focus on just the number of fans you have, take a look at how many of them are actually engaged.“

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