Pinteresting!

In aller Munde als Zwischending zwischen Bookmarks-Listen und Fotoalbum hat sich pinterest bereits etabliert. Es wird vermehrt angenommen als Schaufenster von “Perlentauchern”, Trüffelschweinen”, Selbstdarstellern und spielfreudigen Sammlern schöner Dinge und ihrer Abbilder. Autor Grant McCracken beschreibt sein Vortasten auf pinterest als Abenteuer. Und er nutzt pinterest als freies Marktforschungstool. So do I.

Er schreibt:

“I pressed on, because, as I say, you can’t know unless you do. Pinterest makes things easy. It supplies categories like “Stuff,” “Home,” “Travel,” “My Style.” The idea is to fill these categories with images. We find something online we like, clip the URL, and enter it under “pin” and, hey presto, the images appear in the general stream and our own Pinterest page. We have “pinned” an image to a “board.” (There’s no theft of intellectual or creative property. Pinterest preserves the link and gives an acknowledgement”

Weiter:

“And then I found a more original purpose. In May, I’m publishing a book called Culturematic. The manuscript is locked up but I am still finding examples. Pinterest proves to be the perfect place to put them. It’s like filing in public. What used to be a file folder on my desktop is now a display space in the world. Yes, it’s self-promotional, but I believe the deal here is that if you are interesting enough in what you pin, if you create as much value as you extract, then all is forgiven and Bob is your uncle. Notice how Estelle Metayer gently tells us about the projects she is working on. It’s a very soft sell”

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Januar 2017
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