"It’s not enough to create something and wait for people to show up"

Das sagt Autorin Sarah Kathleen Peck. Der ganze Artikel ist gut. Es geht um deutliches Fragen und Bitten

Sie schreibt: "Both before and after you make your product or offering, you need to invite people to come take a look, to review it, to purchase it, and to see what you have to share. Without asking people to buy your product, it’s like walking into an empty room, filling a keg with beer, and not telling anyone you’ve got beer behind those brick walls. Unless you put a sign on the door, distribute flyers in all the neighborhood mailboxes, and put a sign out front with free beer coupons for the first 100 customers, no one will know that there’s a keg full of delicious goods inside of that brick house. You need to show up where the people who have what you want are already playing, paying, or talking."

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